CLIENT CHALLENGE
Our client is a multi award-winning Australian bank known for how its customer experience delights its customers. They wanted to take their customer experience to the next level in their contact centre and achieve a sustainable improvement in NPS.
DESCRIPTION
This project was to lead the development of an operating model for a central team that would support the contact centre staff in improving the customer & staff experience. Some of the key activities were to:
- Define new Customer Experience standard for agents
- Identify how to adapt & embed better practices in:
- Use of a range of customer & staff feedback sources and identify systemic issues & opportunities for improvement
- Knowledge management
- Coaching & other staff development
- Targeted investment in change to get a performance uplift
- Define organisation model for the team – functional accountabilities, governance, KPIS and resource numbers
- Define new staff capability need & related competencies to deliver
- Define key process interactions & related process accountabilities for the team and across the contact centre to deliver
- Define tools and reporting requirements to support
- Define transition strategy
OUTCOMES
The outcomes are:
- Strong staff satisfaction & engagement in continuous improvement.
- New knowledge management and coaching methods in daily use.
- A sustainable model that supports a move from support to proactive investment in improvement.
- Significant uplift in NPS scores (i.e. customer loyalty ratings) expected over 30-points.
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