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Contact centre operating model

 

CLIENT CHALLENGE

Our client is a multi award-winning Australian bank known for how its customer experience delights its customers. They wanted to take their customer experience to the next level in their contact centre and achieve a sustainable improvement in NPS.

DESCRIPTION

This project was to lead the development of an operating model for a central team that would support the contact centre staff in improving the customer & staff experience. Some of the key activities were to:

  • Define new Customer Experience standard for agents
  • Identify how to adapt & embed better practices in:
    • Use of a range of customer & staff feedback sources and identify systemic issues & opportunities for improvement
    • Knowledge management
    • Coaching & other staff development
    • Targeted investment in change to get a performance uplift
  • Define organisation model for the team – functional accountabilities, governance, KPIS and resource numbers
  • Define new staff capability need & related competencies to deliver
  • Define key process interactions & related process accountabilities for the team and across the contact centre to deliver
  • Define tools and reporting requirements to support
  • Define transition strategy

OUTCOMES

The outcomes are:

  • Strong staff satisfaction & engagement in continuous improvement.
  • New knowledge management and coaching methods in daily use.
  • A sustainable model that supports a move from support to proactive investment in improvement.
  • Significant uplift in NPS scores (i.e. customer loyalty ratings) expected over 30-points.