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January 2012 Newsletter

 

Raj Mendes

Welcome to our first newsletter of 2012. This edition we have 3 great items, plus some news from CEC:

Firstly, Chris talks about "Tools, Cools & Customers" - the big 3 business trends for 2012. Next we have a "60 Second Success Story - digitally enabled customer strategy" from one of our clients, and lastly, since we think our industry's knowledge of customer loyalty programs lacks a good framework, we propose one!

Raj Mendes
Managing Director

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"Tools, Cools and Customers" - key business trends for 2012.

cs picture.pngConsumer technology, design methods and (of course) customer retention and acquisition are the big three for this year - Chris Severn tells us why...

Link to video



DigitallyEnabledCustomerStrategy.png
Today, people learn in different ways. We are being presented with new, rich multimedia yet in the business world, we still use traditional communication techniques. Here’s an example of how to bring a customer strategy to life, make it compelling for executives and meaningful for customers. Read more...

Do We Understand Loyalty Programs?

Loyalty programs come in many shapes and sizes, and the majority of consumers are in at least one programme. But despite loyalty programs being quite commonplace, there is no common industry language or framework to describe them. We’d therefore like to propose a new framework to describe loyalty programs…
Read more...

  

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