What is Customer Segmentation?

Understanding and designing for customers

The ability to understand what product and service features resonate with which dimensions enables the design of engaging experiences - which is the first step towards building customer advocacy.

Why does it matter in the real world?

Powerful tools that clearly delineate individual customers and are quantifiable. Segmentation variables can correlate to specific needs – for example, life stage and family status strongly influence financial needs.

How do we get our answers?
The kinds of tools we use for

Customer Segmentation

Where we've used it before

Our case studies involving

Customer Segmentation

Where we've used it before

Our case studies involving

Customer Segmentation

© 2020 The Customer Experience Company
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