What are Customer Personas?

Understanding and designing for customers

Understandable and engaging, persona's become a touchstone for decision making for your design journey. They make 'the customer' a living breathing person who needs to be designed for - not a demographic category.

Why does it matter in the real world?

Constructed directly from observable behaviours and associated values and goals, personas are touchstones for designing products, experiences and value propositions.

How do we get our answers?
The kinds of tools we use for

Customer Personas

Where we've used it before

Our case studies involving

Customer Personas

Where we've used it before

Our case studies involving

Customer Personas

© 2019 The Customer Experience Company
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