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Strategy

Make insight-driven choices on where to invest in your customer experience to create the most value.

CX Strategy

Leading CX company specialising in CX Strategy to acquire, retain and grow your customer base

In defining your CX Strategy we can:

  • Provide your organisation with a tangible, customer-centric vision of your future.
  • Define a compelling and differentiating Customer Value Proposition (CVP) that balances business outcomes with customer outcomes.
  • Embed CX Strategy into your broader corporate strategy to instil a CX company mindset within your organisation.

Customer Value Proposition (CVP) Design

Differentiate from the competition with new products and services to deliver on unmet customer needs.

We help you:

  • Grow market share by creating offers that foster long-term loyalty and turn customers into advocates.
  • Articulate the unique value you will offer your customers, informed by what they want and need.
  • Bring your Customer Value Proposition (CVP) to life through concepts that can be tested and validated with your customers and the organisation.

Design-led Business Strategy

Develop an approach for strategic, insight-led decision-making to bridge the gap between your business strategy and your customer promise.

We help you:

  • Articulate a compelling vision for the organisation, informed by customer insight and focused on your aspirational future state.
  • Make informed strategic choices that generate value for your customers, employees and your organisation.
  • Bring the strategy to life and ensure buy-in from your organisation through actionable roadmaps and strategic storytelling.

Frequently asked questions

What is low-code application development?

Low-code is an application development method that elevates coding from a textual to a visual format, operating in a model-driven, drag-and-drop interface. All development skill levels — professional developers, novice developers, subject matter experts, business stakeholders, and decision-makers — can use low-code to build value-driven enterprise applications.

How is low-code development different from traditional coding?

Low-code solves the core problems of traditional software as it is not as reliant on high code skills and has a delivery timeframe of up to 10x faster, allowing you to get through backlog faster, with fewer dependencies.

Why should low-code be combined with human-centred design?

With HCD and low-code combined, enterprises can quickly adapt to changing market demands, respond to customer feedback, and implement innovative ideas at speed. Taking this software development approach will lead you to a completely new digital infrastructure that can scale.

Our approach

We help you to articulate an aspiration that is meaningful and ambitious...

  • Words are powerful. We’ll cut through the buzz words to ensure your aspiration is tangible, actionable, and measurable.
  • We design with your team, not just for your team, ensuring that your aspiration resonates across the organisation.
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We use deep insight to provide the confidence to make informed choices about what you will and won’t pursue, as an organisation...

  • We gather rich, qualitative insight from outside and within your organisation to ensure that the human experience of your organisation is heard and considered.
  • Using insight and decisions about where to focus, we develop concepts to test your strategy with your customers and keep it truly customer-led.
  • Our prioritisation frameworks ensure that you’re focusing your time and effort on the right initiatives, in the right time and sequence.
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We work with all levels of your organisation to set up the systems and capabilities necessary for success.

  • We work closely with the relevant teams in your organisation to ensure that your strategy is aspirational and achievable.
  • We provide clarity about how to move forward with your strategy and what you’ll need to make it enduring.

Client stories

View more of our work
Good Design Awards - Service Design in Public Sector Services, and Design Research
Australian Department of Defence
Supporting the Department of Defence service transformation, from strategy to implementation
Good Design Award - Service Design, Commercial Services
Lion
Lion launches Lion Marketplace - an industry-leading, mobile-first digital experience with customer at the heart
Integrity
Defining the role of design in an agile environment and aligning a company around a customer centered way of delivery

Speak with an expert

Raj Mendes
Raj Mendes
Founder & Managing Director
Email me
Megan Crawford
Megan Crawford
Head of Public Sector Practice
Email me

See what else we do

Design

Create seamless services, products and experiences grounded in insight and aligned to your strategy.

Learn more

Low-code application development

Leverage low-code application development to create customer-centric digital solutions.

Learn more

Capability Building

Embed human-centred ways of working to design and deliver better customer and employee experiences at scale.

Learn more
The Customer Experience Company Sydney
Gadigal Country
Level 6, 7 Macquarie Place, Sydney NSW 2000
hello@cec.com.au

+61 (02) 8071 4550

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In the spirit of reconciliation, CEC acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community.

We pay our respects to their Elders past, present and future, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

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