What is a Customer Value Proposition?

Understanding and designing for customers

Without a guide to what your customers value, you risk designing product and services that meet your own internal needs, not the customers.

Why does it matter in the real world?

Helps organisations understand what needs to be delivered to meet real customer needs and how to deliver that change.

How do we get our answers?
The kinds of tools we use for

Customer Value Proposition (CVP) Design

Where we've used it before

Our case studies involving

Customer Value Proposition (CVP) Design

Where we've used it before

Our case studies involving

Customer Value Proposition (CVP) Design

© 2019 The Customer Experience Company
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