What is Customer Value Proposition Testing?

Understanding and designing for customers

Identifying whether ideas are engaging with actual customers before investing in technology and processes mitigates the risk of investing badly in innovation.

Why does it matter in the real world?

Simple statements that identify the key experience themes for a new product or service - from the customer's point of view.

How do we get our answers?
The kinds of tools we use for

Customer Value Proposition Testing

Where we've used it before

Our case studies involving

Customer Value Proposition Testing

Where we've used it before

Our case studies involving

Customer Value Proposition Testing

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