Simple statements that identify the key experience themes for a new product or service - from the customer's point of view.
Identifying whether ideas are engaging with actual customers before investing in technology and processes mitigagtes the risk of investing badly in innovation.
Understanding the best way of operating for a particular product or service within your business, considering alternate ways of working than business as usual.
Figuring out how to minimise constraints enabling ourselves to design and deliver a new product or service.
Most large organisations struggle to create business models that are suitable for innovation projects. Business Model Design enables the organisation to start initiatives with the best chance of success.
It's about defining the whole process of a product or service, then designing to best meet customers' functional and emotional desires. Solutions are usually prioritised with business feasibility and viability
The best product designs are those that are able to satisfy customer needs as well as being a viable and feasible solution for a business to implement.
It's about speaking with customers directly and identifying opportunities along their journey to delight and enhance an existing product or service.
Innovating by starting with customer needs can be the difference between being a competitive or a non-competitive player in an industry. Designing and testing directly with customers validates or gets rid of unnecessary business initiatives, lowering business risk.
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