Product & Service Innovation
In a world focussing on

Product & Service Innovation

,
We drive innovation through customer insight, integrating product, experience and business model design.
How do we do it?

Customer Value Proposition Testing

Service Design & Research

Simple statements that identify the key experience themes for a new product or service - from the customer's point of view.

Why does it matter in the real world?

Identifying whether ideas are engaging with actual customers before investing in technology and processes mitigates the risk of investing badly in innovation.

Business Model Design

Service Design & Research

Understanding the best way of operating for a particular product or service within your business, considering alternate ways of working than business as usual.
Figuring out how to minimise constraints enabling ourselves to design and deliver a new product or service.

Why does it matter in the real world?

Most large organisations struggle to create business models that are suitable for innovation projects. Business Model Design enables the organisation to start initiatives with the best chance of success.

Product Design

Service Design & Research

It's about defining the whole process of a product or service, then designing to best meet customers' functional and emotional desires. Solutions are usually prioritised with business feasibility and viability.

Why does it matter in the real world?

The best product designs are those that are able to satisfy customer needs as well as being a viable and feasible solution for a business to implement.

Customer-led Innovation

Service Design & Research

It's about speaking with customers directly and identifying opportunities along their journey to delight and enhance an existing product or service.

Why does it matter in the real world?

Innovating by starting with customer needs can be the difference between being a competitive or a non-competitive player in an industry. Designing and testing directly with customers validates or gets rid of unnecessary business initiatives, lowering business risk.

How do we get our answers?
The kinds of tools we use for

Product & Service Innovation

How we've done it before

Our case studies on

Product & Service Innovation

Our thoughts when it comes to

Product & Service Innovation

Want to know more?
Speak with your
Product & Service Innovation
expert:
Laurence Crew
© 2019 The Customer Experience Company
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