What is Customer-led Playbook Design?

Understanding and designing for customers

Team alignment is a critical success point for experience-led transformation. Playbooks are a key method for creating an aligned vision and approach.

Why does it matter in the real world?

Playbook design is critical for ensuring teams are aligned on a single view of the customer - ensuring that consistent design at scale is possible across a wide and varied company or program of work.

How do we get our answers?
The kinds of tools we use for

Customer-led Playbook Design

Where we've used it before

Our case studies involving

Customer-led Playbook Design

Where we've used it before

Our case studies involving

Customer-led Playbook Design

© 2020 The Customer Experience Company
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